SELENA SHIN
MOTION DESIGNER
& ILLUSTRATOR
WORK
EXPLORE
ABOUT
© SELENA SHIN 2024
DESIGN WITHIN REACH (DWR)
LOGO REVEAL | STYLE FRAME
Design Within Reach (DWR) is a furniture company known for offering modern and contemporary designs from renowned designers and manufacturers. DWR aims to make authentic modern design accessible to a wider audience.
In this sequence, I wanted to emphasize the company's commitment to authenticity, quality, and timeless high-quality craftsmanship has made it a popular destination for enthusiasts of modern and contemporary furniture.
MOODBOARD
To emphasize DWR's timeless craftsmanship and authentic modern design, I've opted for a hand-drawn illustration style reminiscent of canvas-like paper. This approach highlights the meticulous craftsmanship of DWR's furniture while evoking a sense of organic authenticity and timeless elegance.
STORYBOARD