Design Within Reach(DWR) copy 1

SELENA SHIN
MOTION DESIGNER
& ILLUSTRATOR

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DESIGN WITHIN REACH (DWR)
LOGO REVEAL | STYLE FRAME

Design Within Reach(DWR) is a furniture company known for offering modern and contemporary designs from renowned designers and manufacturers. DWR aims to make authentic modern design accessible to a wider audience.

In this sequence, I wanted to emphasize the company's commitment to authenticity, quality, and timeless high-quality craftsmanship has made it a popular destination for enthusiasts of modern and contemporary furniture.

FULL SEQUENCE

MOODBOARD

To emphasize DWR's timeless craftsmanship and authentic modern design, I've opted for a hand-drawn illustration style reminiscent of canvas-like paper. This approach highlights the meticulous craftsmanship of DWR's furniture while evoking a sense of organic authenticity and timeless elegance.

STORYBOARD